How to Use Facebook for Your Job Search

Last week, I reported on an experiment that Willy Franzen, from One Day, One Job conducted with new college grads who posted ads on Facebook advertising their interest in working in specific industries.

The technique is bold, a bit different and did result in some networking opportunities for the 20-somethings who participated. However, the fact is, advertising a job search on Facebook isn’t a strategy for every job seeker, as you run the risk of looking a bit desperate, which isn’t exactly the persona most hiring managers seek.

So, is Facebook useless for your job hunt? Absolutely not! Networking is the #1 way people find jobs, and, contrary to popular belief, not all of those networking connections are the result of “close connections” – such as your brother-in-law hiring your next-door neighbor. In reality, making connections in a variety of settings will help propel your search.

In fact, the New York Times recently published an article, The Brave New World of Digital Intimacy, which emphasizes the importance of expanding your network beyond your immediate circle:

This rapid growth of weak ties can be a very good thing. Sociologists have long found that “weak ties” greatly expand your ability to solve problems. For example, if you’re looking for a job and ask your friends, they won’t be much help; they’re too similar to you, and thus probably won’t have any leads that you don’t already have yourself. Remote acquaintances will be much more useful, because they’re farther afield, yet still socially intimate enough to want to help you out.

This idea is also proven in Malcolm Gladwell’s The Tipping Point, an excellent read for those interested in being connected!

Facebook offers many opportunities for connecting and expanding your network. Phil Rosenberg recently suggested the following ideas to use Facebook groups to expand your network:

Post the right message:
Commenting and posting links to industry articles in the spirit of sharing shows you as a giver and an expert at the same time. Make sure that the article or message is relevant to the group.

Start the conversation:
Brag. If you’re creative, write about successful projects you’ve been involved in (you may not be able to include the company name if you can’t disclose). Again, this is sharing with the audience, and is both appreciated, and demonstrates your expertise.

Continue the conversation:
Comment on posts that others have started. Include more ideas than just “I agree”.

Include links:
Sign your post or comment with your signature block with live links to your Facebook, LinkedIN, personal Blog, personal webpage, etc. Why? Links get you Google and Yahoo rankings.

So, while you may not be a 20-something willing to advertise your job hunt, don’t discount Facebook as a place to propel your job search!

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It’s Never Too Late to Network for Success

Photo by dsevilla

Recently, Brazen Careerist blogger Monica O’Brian posted a blog titled, “Need a Job? Forget About Building a Network Now.” I am a big proponent of networking all of the time and agree that it takes consistent effort to nurture and grow a strong network of people who will support your career and job searches. I also believe that ANY time is a good time to network; it’s never too late. Monica’s post made me think that many job seekers may believe that it is too late to network if they are thrust into a job search. I would like to offer a different opinion:

It is never too late to network successfully.

Monica notes that “Building a network is a lot like planning your retirement; it takes a lot of little inputs over a long period of time.” Yes, ideally retirement planning should start from day one of your working life. The compounding nature of investing money over decades will (hopefully) lead to a nice nest egg when it is time to stop working. However, if you haven’t started saving money in your 40s or 50s, does it mean that you shouldn’t bother to start? Of course not. Any money that you save will help you in the long run. Similarly, even if you are networking at the 11th hour, any one contact you meet is better than having none.

Let’s face it, you could make one connection that leads you directly to information or the job of your dreams. It does not necessarily take a slew of meetings, coffees and large networking events to find that one person. Any networking is better than no networking at all, so don’t be discouraged. Look ahead and move forward with a positive attitude and a plan.

Many people assume that only strong connections are likely to lead to a job. Monica suggests that job seekers should rely on friends who know them well to connect them to appropriate opportunities. In fact, research demonstrates that “weak ties” are always more important than strong ties for job searching. This comes from Malcolm Gladwell’s book, The Tipping Point. He says,

“Your friends, after all, occupy the same world that you do. They might work with you, or live near you, and go to the same churches, schools or parties. How much, then, would they know that you wouldn’t know? Your acquaintances, on the other hand, by definition occupy a very different world than you. They are much more likely to know something that you don’t” (p.54).

In order to network beyond your immediate circle of friends, you will need to make an effort to extend yourself. Use linkedin or other appropriate social networking sites and attend meetings or programs where you are likely to encounter people in your field who could offer information and resources that you need.

If you sit around and bemoan the fact that you don’t have a network, you are only wasting more time! If you plan to drive you own career bus, get behind the wheel and start networking. It’s never too late to start a good thing!

Keppie Careers will help you network for success. Need a great resume? Linkedin profile? www.keppiecareers.com.