Archive for the 'Personal Branding' Category

New Issue of Personal Branding Magazine

If you want to drive your own career bus, you must first learn how to manage your online presence. Your “personal brand” is what makes you special and unique – it is what you are known for in your circles (and beyond). It is amazing how a well-constructed online strategy can form a successful personal brand.

Dan Schawbel is one of the authorities on the topic of personal branding, particularly for the Millennial generation. I was happy to join Dan’s leadership team as a co-editor of Personal Branding Magazine.

This issue of Personal Branding Magazine helps readers learn how to build a personal eBrand. Contributors share tips and ideas for how to get in on the gold rush online before it is too late!

FREE sample available today (HERE)

Title: The Personal Branding Gold Rush

To subscribe to the magazine please go to:

Have no idea how to “brand” yourself? You aren’t comfortable self-promoting? I can help! From writing a great resume to showing you how to move your career forward – Keppie Careers is here for you.

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Discovering Your Value Proposition – The Elevator Pitch, Part I

Photo by pink_emme_bat

Have you written your elevator pitch?  Otherwise known as your value proposition or a personal infomercial, this is a brief (some say 2-minutes, I like 30 seconds) introduction to you with a focus on what you have to offer.  This technique is used all of the time in sales and marketing, and since your job search is all about marketing YOU, having a well practiced, targeted elevator pitch is a good idea.  (The name comes from the fact that you could deliver your “speech” while going down an elevator with a great contact.  I guess the length may depend on the height of the building!  Since most people have a pretty short attention span, assume most buildings are short.)

Just as your resume should be targeted to the reader’s needs instead of your own needs, your pitch should focus on how you can solve a problem for the listener.  What do you offer?  What is your hook?

Discovering Your Hook

What is special about you?  What skills and accomplishments set you apart from every other person in the room?  In your industry?

You need to know two things:

  1. What the employer wants.
  2. What you offer.

You will find out the employer’s needs via research, informational meetings and networking.  Discovering what you have to offer may take longer! 

Big brands like Disney decide what they offer before they create and place their advertisements.  When they want to advertise Disney World, they appeal to families and parents’ need for an affordable, yet magical vacation.  Their brand is all about magic and family fun.  Their television ads appear on shows with a high viewership of people Disney targets.

If Disney didn’t consider what they offer, they wouldn’t be able to target their marketing.  By defining themselves and what problem they solve, they can offer a hook (an affordable family vacation).

What is brand YOU all about?  What makes you special and unique?  Think about what you offer an employer.  Consider your top five work and personal accomplishments.  Write them down and think them over.

Read more about writing your elevator pitch

Keppie Careers can help you with every aspect of your job search.  Need a resume?  Help with your profile?  Interview prep?  Take advantage of our

Branding You for Career Success

In some circles, “branding” sounds more like something you do to an animal than a topic for a career column.  Others nod silently, recognizing the concept…Self branding, actually thinking of yourself as a brand like Coke, Disney or Nike, is a career strategy.

If you recognize that a resume is nothing more than a marketing document – marketing you – thinking of yourself as a brand can actually help you focus on what you have to offer an employer.

You need to know yourself to sell your skills.  Think about it:  What makes you special or different?  Can you succinctly talk about it in 15 words or less?  How about in a 30-second “infomercial” for yourself?  Otherwise known as the “elevator pitch,” having something short and sweet to say that describes you (your brand) is key to networking and job searching.

Once you clearly and efficiently describe what is unique about you, you are on the road to defining “BRAND YOU.”

Stay tuned for more on personal branding in future blogs!


Looking for a job, but you need help figuring out what makes you unique?  Can’t put your finger on what skills you have to offer?  Keppie Careers can help!  We’ll transform your resume and support you every step of the way!

Our mission:  to advise, encourage and enlighten job seekers!

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View Miriam Cohen Salpeter's profile on LinkedIn
September 2020