A Resume is Just a Resume?

Last week, a client asked me if I thought “a resume is just a resume is just a resume.”

No, I replied…I don’t think so! A resume is a reflection of the resume’s owner. It must represent what you have to offer and directly target the employer you hope to reach.

Just as you (hopefully) wouldn’t just walk up to a rack of birthday cards and randomly select one to offer a loved one, you shouldn’t think of your resume as inconsequential to your search. Even as networking and personal branding become more and more important in job search, it is still necessary and important to have a solid, well-designed and written resume.

I recently spoke to a potential client who explained that he didn’t have a resume of any kind. He had been able to land an interview or two based on well written letters to targeted employers. The jobs didn’t pan out, but I reminded him that, at some point in a hiring process, he probably would have needed to produce a resume, even as a formality, for HR.

So, while you try to network your way to a job, using every tool at your disposal, take a good, hard look at your resume. Many times, clients believe that they aren’t getting interviews because of a specific thing that cannot change. Their age. Their level of experience. Their field. All of these may be factors if you are not landing interviews, but more often than not, there is something specific about your resume that is holding you back.

Make sure that your resume isn’t the one everyone is calling home about – for the wrong reasons! You want to stand out, but not because you misspelled “Public” or forgot to list your contact information. Your resume shouldn’t be a laundry list of “stuff” you’ve done, at the expense of listing your skills and accomplishments. Make sure that your resume isn’t a 5-page autobiography of every computer program you have ever touched in the last 12 years.

Review. Revise. Re-envision what you have to offer. You’ll be better off!

I’ll be happy to give you a free resume assessment. Just email it to results@keppiecareers.com.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you via email! Prefer to subscribe in a reader? Click here for a link to receive Keppie Careers’ feed sent to the reader of your choice.

Need a great resume? Career search advice? Mock interview? Visit Keppie Careers online for information about our services: www.keppiecareers.com.

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Questions to Consider for Your Cover Letter

Once you have a great resume, writing a terrific cover letter is the next important step. It’s not a good idea to skip the cover letter, as many employers think of it as the equivalent of an introductory handshake. If you wouldn’t skip the handshake, don’t skip the cover letter!

I’ve written all about cover letters…Follow THIS link to read my suggestions for how to compose yours.

I recently read a post by my colleague, J.T. O’Donnell that I thought offered some terrific, thought provoking questions for job seekers to consider when writing a cover letter. She suggests that they answer questions such as:

—Looking at your past professional success, what makes you good at what you do?

—How has your work inspired you?

—What value does it provide?

—If asked to describe yourself in an honest, humble, funny yet confident sort of way, what would you say?

The key thing is to connect what you have to offer with what will appeal to the employer. I think these questions are a great way to start thinking!

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you via email! Prefer to subscribe in a reader? Click here for a link to receive Keppie Careers’ feed sent to the reader of your choice.

Need a great resume? Career search advice? Mock interview? Visit Keppie Careers online for information about our services: www.keppiecareers.com.

When Should You Tell Your Employer You are Looking for a Job?

You have one foot out the door. When is a good time to tell your current boss that you’d rather not work for him or her anymore (for whatever reason), and that you are looking for a new job?

The short answer – when you give your notice!

While there are certainly specific circumstances when discussing your plans to leave might be prudent (for example, if you work for a family member and want to be sure they don’t disown you), typically, it isn’t a good idea to let everyone know that you have one foot (literally or figuratively) out the door.

Why, you ask?  If everyone knows that you’d rather be somewhere else, you are less likely to be assigned interesting work. You probably won’t take on additional leadership roles and may very well be stuck right where you are (career wise) until you manage to find another job. The fact is, that could very well take a long time.

Being candid about wanting another position may seem like the right thing, but the fact is, unless you are at the point of needing your current boss to provide a reference for another opportunity (which usually means that you almost have the new job), talking about your plans to leave goes under the category of TMI – too much information.

Now, giving appropriate notice to your employer is a different story. Most workers can appropriately offer two weeks notice. Some, in more responsible positions, may be required by their contract to provide a longer period of time, and in some industries, workers don’t give any notice because they are not  welcome at work once they announce their intention to leave. (This is typical on Wall Street, for example, where employees are led out of the building by security once they announce their plans to leave.)

So, do the right thing. When you’re at work, give it your all. Do your job, and do what you can to continue to build your resume and list of accomplishments while you are still working at your current job. You’ll thank me later!

Ready to leave your job? Subscribe for free up-to-date tips to help with your job hunt! Click here to subscribe to receive future blogs sent directly to you via email! Prefer to subscribe in a reader? Click here for a link to receive Keppie Careers’ feed sent to the reader of your choice.

Need help to jump start your search? We can help you with a successful job hunt. Need a great resume? Career search advice? Mock interivew? Visit Keppie Careers online for information about our services: www.keppiecareers.com.

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Great Place Jobs – Online Job Posting Site for Great Employers

I am happy to announce that I am the designated career advice expert for an online job posting site, GreatPlaceJobs.com. (Take a look at my blog at GreatPlaceJobs, where I will be sharing exclusive content.) Asher Adelman, the founder and CEO of eBossWatch and greatplacejobs.com calls the site, “the world’s first exclusive ‘great workplace’ job site to help people find jobs at award-winning employers.”

Asher notes, “For most people nowadays, it’s not enough for a company to pay you well but treat you poorly.  GreatPlaceJobs was designed for job-seekers who aspire to work at companies that care about their people as much as the people care about the company.”

What is special about GreatPlaceJobs? They only post jobs from specifically certified employers designated as “excellent” based on criteria such as having a culture based on trust, fairness, respect, open communications, recognition and camaraderie. When you search their database, you know that every organization represented has been scrutinized and/or has won awards as a high-quality place to work.

This is what the site says about itself:

• Over 150,000 new jobs each month.
• Only jobs at certified excellent employers are featured on GreatPlaceJobs.
• More than 1,300 companies approved as great employers.
• All companies are individually qualified and approved before being added to GreatPlaceJobs.

GreatPlaceJobs posts positions free for eligible companies. Job seekers pay a $20 membership fee for a 3-month subscription. Asher anticipates exploring many avenues to connect great employers with job seekers. Members will be the first to learn about potential opportunities. Learn more by clicking here.

So, looking to add an online site to your job search plans? Consider a site that screens the employers for you! Use your time wisely online: www.greatplacejobs.com.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you via email! Prefer to subscribe in a reader? Click here for a link to receive Keppie Careers’ feed sent to the reader of your choice.

Need help with your hunt? Did you know we offer a resume consulting service? We advise, you write! Or, hire us to write your resume for you. Visit Keppie Careers online for information about our services: www.keppiecareers.com.

Social Networking Bridges the Generational Gap and Propels Your Career Forward

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So, I’ve written that participating in social networking can help you look younger without the aid of botox or hair dye! Since I’ve been writing about Twitter this week, and how you can use it to help you network and find a job, I thought I would end the week with some stories of people just like you who believe that using social networking tools are useful to propel them along the right career path.

Veronica Gliatti, a 40-something, experienced public relations and marketing expert, believes that her blog, which she created to help her look for not just a job, but the right career position for her, has helped drive interest in her for job opportunities.  She notes that the blog also “Helped instill more confidence in [her] own abilities” and that she knows several recent leads were directly related to writing a good effective blog with a powerful message.

Melissa Balmer, of Creative Conscious Connecting, 44, emphatically believes that being on line with her website, blog, Facebook profile, yelp profile, etc., helps keep her seeming younger, hipper and more connected in the eyes of her current and future clients.

Melissa notes, “Now that I have quite a dynamic web presence, including an updated photo, blogs in more than one place, presence on myspace, Facebook, linkedin and more, I’m finding that the ageism I grew to fear doesn’t exist for me. People are looking for great, responsible, tuned in people who can connect cross- generationally, and the internet is truly the way to go for this – it’s not someone’s age that matters so much as how ready they are to understand what makes things happen now.”

John Williams, Partner in B2B CFO® believes that having a presence on linkedin and other networking sites gave him more visibility than just being on The Ladders, Exec-U-Net and similar job sites. He also suggested that having a Blackberry “created an impression of being connected” and gave him an edge during his search. He notes, “Utilizing the web was very useful [during his search] and much more efficient than networking at the C level.” He suggests that “Job seekers will miss a major outlet if they are not on the web in this fashion.”

Perhaps one of the more persuasive arguments for using social networking to make yourself seem younger in the job hunt (especially for older workers) comes from Gary Stewart, an executive recruiter in the pharmaceutical industry. He says, “The problem that I have experienced as a recruiter is that there is a definite gap between those who are familiar with [social] networking” and the people he seeks – those who have a minimum of 10-20 years of experience.  He notes, “Most people with this much experience are not aware, or do not know how to take advantage of this sort of medium.” Gary acknowledges that anyone with that experience who participates in online networking would have an advantage in his book.”

If you’re convinced that learning about social networking can help with your job hunt, I can help you! It’s not rocket science, but if you’d like a helping hand to guide your entree to the online market, Keppie Careers is here for you. Email me at results@keppiecareers.com.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you via email! Prefer to subscribe in a reader? Click here for a link to receive Keppie Careers’ feed sent to the reader of your choice.

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Can You Find a Job On Twitter? Yes You Can!

Networking and social networking tools are big topics of conversation when it comes to the job hunt. I’ve written about using Facebook to find a job, but I wondered if Twitter, the microblogging platform/social network would be a rich source of potential job opportunities.

So, I asked, “Can You Get a Job on Twitter?” It seems that the answer is a resounding (Bob the Builder-esque) YES you can!

Jessica Smith found her current “dream job” as Chief Mom Officer simply by tweeting to approximately 400 followers, “Anyone looking for a marketing or biz dev person?”  She reports receiving a DM from Max Ciccotosto, Founder of Wishpot.com, within minutes, asking for a phone interview! The result, Jessica landed “a flexible, family-friendly job doing marketing, biz dev, and community management for Wishpot’s baby channel making competitive pay.” She makes a point to pay it forward, and now helps other companies connect with moms who have the skills they seek.

Kyle Flaherty‘s use of Twitter for a job hunt resulted in moving his family to Austin, TX from Boston. In March, he tweeted the news to approximately 650 contacts that he had left his job and had no immediate plans. He included a link to a blog post outlining his interest in connecting. He explains, “Within hours I had several emails, IMs, phone calls and Tweets about the topic and it actually ended up that I took a new job… This may have happened without using Twitter, but since I was looking for a job that would allow me to use social media tools like microblogging, I knew that this was a targeted way to network myself and could lead to a job more inline with what I was wanted.”

Kyle’s boss at the job in Austin, Pam O’Neil, explains that she had the firm’s PR agency on the lookout for someone who would make a good addition to their team. Her contact saw Kyle’s tweet and alerted her that he would be a fantastic hire. O’Neil explains,

“Kyle really took an out of the box approach using Twitter. He had already informed his employer that he wanted to make a career move and made a list of the exact opportunity he was looking for, so he posted an announcement to his 700+ Twitter followers and described that role. So, between the agency referral, Kyle’s use of Twitter and the insights he’d posted on his blog, I knew he would be a great addition to the team. I emailed him immediately.”

Heidi Miller, the “Podcasting Princess” found a three-month freelance project using Twitter. She harnessed the power of her Twitter network (around 900 people) by tweeting updates about her job hunt. (“Applying for a social media position in Boston,” “Applying for a cool social media position in London,” etc.) Although many of her colleagues questioned the wisdom of being so open about her search (would she look desperate? foolish?), in the end, the ends justified the means.

Heidi explains, “One day, one of my Twitter buddies, Amy Gahran, sent me a DM that our Twitter buddy Susan Mernit was looking for people for a project. I’d met Susan at BlogHer the year before, so I sent her a Tweet asking about the project. A resume and phone interviews followed, and I got the position.”

Heidi says,

“What I discovered is that Twitter is just another way of communicating with your network. When you are seeking a position, you tell your associates, colleagues and friends so that they can keep their ears open for you. That’s exactly what I did on Twitter–by updating on my job search, I ended up with a contract position that since has opened doors to several offers for permanent positions for me once I finish up here.”

(It’s interesting to note here how Heidi’s story really combines both in-person and social networking. She used online tools to keep in touch with people she may have met at conferences or via other means, which ultimately led to her finding a job.)

Clearly, if you are looking for a job involving social media, Twitter is one great place to cast your networking net. However, don’t ignore the possibilities to use Twitter to make connections that could lead to opportunities in any number of areas. The fact is, job search networking is much more effective when you make “loose” connections – touching base with people you do not know well, but whose networks and contacts are much different from your own.

I’ve noticed that Twitter has been getting quite a bit of press in mainstream media outlets lately. My colleague Dan Schawbel, the Gen Y Personal Branding guru, notes that Twitter already has 3 million users. Surely, there are some great connections for your job hunt just waiting to be found! As more and more get involved (dare I say addicted?), the more opportunities there will be to leverage Twitter for job search networking. Don’t be the one left behind!

Some information you may find useful:

Common Craft’s great video explaining Twitter
Chris Brogan’s 50 ideas for using Twitter for business
Marci Alboher’s Shifting Careers blog at the New York Times – How Twitter Can Help at Work

Convinced that Twitter may be a good use of your time? Feel free to follow me:
http://twitter.com/Keppie_Careers

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you via email! Prefer to subscribe in a reader? Click here for a link to receive Keppie Careers’ feed sent to the reader of your choice.

We can help you with a successful job hunt. Need a great resume? Career search advice? Visit Keppie Careers online for information about our services: www.keppiecareers.com.

photo by jevy

RSS Feeds for Jobseekers

It is important to balance the time you spend looking for jobs on job boards with other targeted job hunting plans, such as networking.

That said, this link to the “Best RSS Feeds for Jobseekers,” courtesy of  Kelly Kilpatrick at BestCollegesOnline.com, looks like a very comprehensive list for those who wish to simplify their search online.

At the very least, it is a great idea to use these job descriptions to learn what skills and experience employers are seeking in your field. Don’t be discouraged if the detailed job outline seems to describe someone who is super-human! The fact is, employers don’t ALWAYS expect to find an exact match for their list of millions of skills. However, if you apply for the job, they do expect you to make connections between what you offer and what they want to find!

Stay tuned for more online resources to consider for your job hunt!

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you via email! Prefer to subscribe in a reader? Click here for a link to receive Keppie Careers’ feed sent to the reader of your choice.

Need help with your hunt? Did you know we offer a resume consulting service? We advise, you write! Or, hire us to write your resume for you. Visit Keppie Careers online for information about our services: www.keppiecareers.com.

Facebook May Propel Your Job Search Networking

Willy Franzen, from One Day, One Job, “an insider’s guide to unique and exciting entry-level job and career opportunities for recent college graduates,” recently ran an experiment with new college grads to see if posting ads about their desire to work in certain companies (Disney, Sprint) or certain fields (publishing, entry-level) could propel their job searches to the next level.

Although none of the 5 new grads who participated in the experiment landed a job as a result of their ads, they did have some interesting results. Willy notes some key takeaways:

1. The most successful students were those who targeted a single company with a very specific ad that mentioned the company’s name in the text.

2. Targeting by location draws too many extraneous clicks and seems to have a low return on investment.

3. Spending more on ads leads to more responses.

4. This method is best suited for targeting larger employers with significant populations of Facebook users.

So, should everyone advertise their job search on Facebook? I don’t think so, but I think there is a lot of potential for expanding your network as a new or recent college grad. For a more senior person seeking an opportunity, I think it may border on seeming desperate!

Some other important points…
Consider this type of marketing as part of your networking plan. I believe the best way to approach this is to hope to make connections who may be willing to help you with your job hunt.

Spend some time sprucing up the site where potential connections will wind up when they click through your ad. If that site is your linkedin profile, optimize it before you set up a campaign. If that site is your blog, make sure the blog is up-to-date and current and would appeal to your target audience.

Willy also notes (and I agree) that sealing the deal is key in this strategy. Just because you have an ad and people click through to learn more about you doesn’t mean that you will get a job. Your follow-up and ability to demonstrate why you are a great networking link (and a great hire) depends on how you manage the follow-through.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you!

Need help with your hunt? Did you know we offer a resume consulting service? We advise, you write! Or, hire us to write your resume for you. Visit Keppie Careers online for information about our services: www.keppiecareers.com.

Quantify Accomplishments on Your Resume to Stand Out in a Crowd

So, you are convinced that accomplishments are important for your resume? Good! The next key step is to quantify your accomplishments. The point of your resume is to entice the reader to want to know more about you. Demonstrating how you stand out in a crowd by quantifying your accomplishments is a great way to generate interest.

When you start to quantify, think about the following categories:

• Money (especially as you saved or earned it)
• Time (more efficient, less wasted)
• Amounts (sales, customers, etc.)
• Situations (fast-paced, difficult economic environment, etc.)

What do you think is more interesting or persuasive?

Before: Conducted patient interviews and managed data collection for survey.

After: Demonstrated analytical skills and cultural sensitivity as leader of team conducting, coding and verifying 1000 patient interviews using SAS in deadline-driven environment.

Before: Met all sales quotas.

After: Only salesperson to meet 100% of quotas in down-trending economic environment. Won top award for sales closed (2008).

By contextualizing what you have to offer, you help the reader gain a clear picture of your value.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you!

Not sure how to implement good resume advice? Need some help to give your job hunt a boost? Visit Keppie Careers online for information about our services, including resume writing, interview preparation and job hunt coaching: www.keppiecareers.com

photo by Paul likes pics

Accomplishments for Your Resume

Almost every resume I see reads like a laundry list of “stuff” the person has done at work. The problem is that everyone applying for the job you seek probably has a similar list of “stuff.” What makes you stand out? Why are you special – why do YOU deserve to win an interview and the job?

It certainly isn’t because you were “Responsible for” something or that you were “Recruited to” do something. A prospective employer wants to know what you’ve accomplished. What impact have you had on past employers? What obstacles did you overcome to achieve a positive result in the past?

Quintessential Careers compiled a comprehensive list of accomplishments employers seek. (Hat tip: My Career).

Describe how you:

• Make money
• Save money
• Save time
• Make work easier
• Solve a specific problem
• Help the company become more competitive
• Build relationships
• Expand the business
• Attract new customers
• Retain existing customers

I suggest you answer the following questions:

• What problems did you solve?
• How did you improve your organization?
• What innovative ideas did you introduce (and what were the positive results)?
• How did you make a difference?

When you re-focus your resume spotlight to shine on what you have to offer instead of just listing what you’ve done, you will be much more marketable.

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you!

Not sure how to implement good resume advice? Need some help to give your job hunt a boost? Visit Keppie Careers online for information about our services, including resume writing, interview preparation and job hunt coaching: www.keppiecareers.com

photo by meanest Indian