Social Networking Bridges the Generational Gap and Propels Your Career Forward


So, I’ve written that participating in social networking can help you look younger without the aid of botox or hair dye! Since I’ve been writing about Twitter this week, and how you can use it to help you network and find a job, I thought I would end the week with some stories of people just like you who believe that using social networking tools are useful to propel them along the right career path.

Veronica Gliatti, a 40-something, experienced public relations and marketing expert, believes that her blog, which she created to help her look for not just a job, but the right career position for her, has helped drive interest in her for job opportunities.  She notes that the blog also “Helped instill more confidence in [her] own abilities” and that she knows several recent leads were directly related to writing a good effective blog with a powerful message.

Melissa Balmer, of Creative Conscious Connecting, 44, emphatically believes that being on line with her website, blog, Facebook profile, yelp profile, etc., helps keep her seeming younger, hipper and more connected in the eyes of her current and future clients.

Melissa notes, “Now that I have quite a dynamic web presence, including an updated photo, blogs in more than one place, presence on myspace, Facebook, linkedin and more, I’m finding that the ageism I grew to fear doesn’t exist for me. People are looking for great, responsible, tuned in people who can connect cross- generationally, and the internet is truly the way to go for this – it’s not someone’s age that matters so much as how ready they are to understand what makes things happen now.”

John Williams, Partner in B2B CFO® believes that having a presence on linkedin and other networking sites gave him more visibility than just being on The Ladders, Exec-U-Net and similar job sites. He also suggested that having a Blackberry “created an impression of being connected” and gave him an edge during his search. He notes, “Utilizing the web was very useful [during his search] and much more efficient than networking at the C level.” He suggests that “Job seekers will miss a major outlet if they are not on the web in this fashion.”

Perhaps one of the more persuasive arguments for using social networking to make yourself seem younger in the job hunt (especially for older workers) comes from Gary Stewart, an executive recruiter in the pharmaceutical industry. He says, “The problem that I have experienced as a recruiter is that there is a definite gap between those who are familiar with [social] networking” and the people he seeks – those who have a minimum of 10-20 years of experience.  He notes, “Most people with this much experience are not aware, or do not know how to take advantage of this sort of medium.” Gary acknowledges that anyone with that experience who participates in online networking would have an advantage in his book.”

If you’re convinced that learning about social networking can help with your job hunt, I can help you! It’s not rocket science, but if you’d like a helping hand to guide your entree to the online market, Keppie Careers is here for you. Email me at

If you want to receive free up-to-date tips to help with your job hunt, Click here to subscribe to receive future blogs sent directly to you via email! Prefer to subscribe in a reader? Click here for a link to receive Keppie Careers’ feed sent to the reader of your choice.

picture by skampy


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September 2008
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