In some circles, “branding” sounds more like something you do to an animal than a topic for a career column. Others nod silently, recognizing the concept…Self branding, actually thinking of yourself as a brand like Coke, Disney or Nike, is a career strategy.
If you recognize that a resume is nothing more than a marketing document – marketing you – thinking of yourself as a brand can actually help you focus on what you have to offer an employer.
You need to know yourself to sell your skills. Think about it: What makes you special or different? Can you succinctly talk about it in 15 words or less? How about in a 30-second “infomercial” for yourself? Otherwise known as the “elevator pitch,” having something short and sweet to say that describes you (your brand) is key to networking and job searching.
Once you clearly and efficiently describe what is unique about you, you are on the road to defining “BRAND YOU.”
Stay tuned for more on personal branding in future blogs!
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Looking for a job, but you need help figuring out what makes you unique? Can’t put your finger on what skills you have to offer? Keppie Careers can help! We’ll transform your resume and support you every step of the way!
Our mission: to advise, encourage and enlighten job seekers!
Keppie Careers - By Miriam Salpeter 
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