In the March 3rd issue of BusinessWeek, Susan Berfield wrote about a new career advice genre: the comic book. Berfield explains that many business publishers have been adjusting their products to be read in limited time slots, such as a two-hour plane ride. The comic book appeals to those who don’t have time for too many words on one page.
Due out in April, The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need, by Daniel H. Pink, who also wrote Free Agent Nation and A Whole New Mind, is targeted to college students. Pink says, “College students are making all kinds of assumptions about their careers that are just wrong.”
Berfield reports that there are six lessons in the book:
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There is no plan.
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Think strengths, not weaknesses.
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It’s not about you.
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Persistence trumps talent.
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Make excellent mistakes.
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Leave an imprint.
All interesting points. I am curious to see how Pink elaborates on them in his book, which is touted to be a useful and entertaining work that can be read in an hour.
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