Heating Up Your Network for Job Seeking Success

Photo by Rougerouge

How about heating up your network on the beach? Maybe your surfing buddies (or suntanning crew) can connect you to your next best career move. Networking and personal referrals will help you win jobs. You don’t have a crew? Here’s where to unearth your network…

Your network is everyone you know (and everyone they know). Make a list. Include friends, relatives, neighbors, acquaintances and current and past business associates. Start inviting people to join you for coffee. Ask them to tell you about themselves and their jobs. At every meeting, ask for a suggestion of someone else to meet. Do not limit yourself to people who think will help you. Have an open mind and meet with those you DO NOT think will help!

Create a profile on linkedin.com. Use the free tools offered to find people you know and ask to link with them. Tell everyone you know about linkedin and ask them to sign up. To really expand your network, connect with a LION (Linkedin Open Networker.) Use linkedin to help you identify people to contact for informational meetings.

Research organizations in your area that may have opportunities for you. Seek informational meetings with people in those organizations. NOT HR people – those who actually do the type of work you would like to do.

Remember that networking is about building relationships. Consider what YOU can do for others. How can you help them? If you take a sincere interest in giving rather than taking, your network will grow organically.

Keppie Careers will teach you how to network. We’ll also write your resume, teach you interviewing and other job seeking skills and assist you every step of the way! www.keppiecareers.com.

Elevator Pitch – Micro Tips

I’ve written before about the elevator pitch - your value proposition or a personal infomercial. This pitch is a brief introduction to you with a focus on what you have to offer your target audience. I’ve offered tips about writing a succinct pitch that is useful and to the point.

Recently, I presented on this topic to a group of women considering making changes in their lives and careers. In my presentation, I suggested an elevator pitch of 35 words or less.

Today, I noticed that Netshare Inc’s blog focuses on the “micro pitch,” which is an “escalator” pitch that is complete in 140 characters, the number allowed on Twitter. The key is to “get to the point.”

Since not everyone will need to condense a pitch to 20 words or less, I’m suggesting thinking of the answer to the question, “What do you do?” in 35 words or less.

Answer these questions in your pitch:

• What do you do? What do you offer? What makes you special and unique? (Relative to the person you’re meeting.)
• What is your goal/objective? What do you WANT to do?
• What impact do you have? What results do you create?
• How do you create positive results?

Use this template. Note that the information doesn’t need to be in this exact order (see sample):

I work with (target audience) to (situation/solve what problem_). This is how (results/impact).

Here’s a sample pitch for Keppie Careers:
I encourage, enlighten and empower job seekers for success by writing top-notch resumes and providing a toolbox of practical tips and advice to help them overcome obstacles and approach job searches with clarity and confidence. (35 words)

Do you think you can narrow down your value and explain it in 35 words or less? I’d love to know your pitch. Add yours to the comments for the chance to win a 30-minute free career coaching session with me!

Keppie Careers will help with every stage of your job hunt: www.keppiecareers.com.

It’s Never Too Late to Network for Success

Photo by dsevilla

Recently, Brazen Careerist blogger Monica O’Brian posted a blog titled, “Need a Job? Forget About Building a Network Now.” I am a big proponent of networking all of the time and agree that it takes consistent effort to nurture and grow a strong network of people who will support your career and job searches. I also believe that ANY time is a good time to network; it’s never too late. Monica’s post made me think that many job seekers may believe that it is too late to network if they are thrust into a job search. I would like to offer a different opinion:

It is never too late to network successfully.

Monica notes that “Building a network is a lot like planning your retirement; it takes a lot of little inputs over a long period of time.” Yes, ideally retirement planning should start from day one of your working life. The compounding nature of investing money over decades will (hopefully) lead to a nice nest egg when it is time to stop working. However, if you haven’t started saving money in your 40s or 50s, does it mean that you shouldn’t bother to start? Of course not. Any money that you save will help you in the long run. Similarly, even if you are networking at the 11th hour, any one contact you meet is better than having none.

Let’s face it, you could make one connection that leads you directly to information or the job of your dreams. It does not necessarily take a slew of meetings, coffees and large networking events to find that one person. Any networking is better than no networking at all, so don’t be discouraged. Look ahead and move forward with a positive attitude and a plan.

Many people assume that only strong connections are likely to lead to a job. Monica suggests that job seekers should rely on friends who know them well to connect them to appropriate opportunities. In fact, research demonstrates that “weak ties” are always more important than strong ties for job searching. This comes from Malcolm Gladwell’s book, The Tipping Point. He says,

“Your friends, after all, occupy the same world that you do. They might work with you, or live near you, and go to the same churches, schools or parties. How much, then, would they know that you wouldn’t know? Your acquaintances, on the other hand, by definition occupy a very different world than you. They are much more likely to know something that you don’t” (p.54).

In order to network beyond your immediate circle of friends, you will need to make an effort to extend yourself. Use linkedin or other appropriate social networking sites and attend meetings or programs where you are likely to encounter people in your field who could offer information and resources that you need.

If you sit around and bemoan the fact that you don’t have a network, you are only wasting more time! If you plan to drive you own career bus, get behind the wheel and start networking. It’s never too late to start a good thing!

Keppie Careers will help you network for success. Need a great resume? Linkedin profile? www.keppiecareers.com.

Nostalgia Leads to Networking

If you’re a regular reader, you’ve noticed a pattern to this week’s posts. I’m feeling kind of nostalgic…remembering my college days, which makes me think back to high school.

My family moved away from my home town in the suburbs of Chicago when I went to college. Moving so far away, it was hard to keep in touch with any but my very closest friends from that time. (I know this probably seems a foreign concept to students today, but this was before social networking and Web 2.0. Think actually PAYING for long distance calls – made while tethered to a phone with a cord – and needing to mail letters!)

This nostalgia led to a little flurry of activity in my FaceBook account, which leads to me today’s post. Randomly (it seems), I’ve all of the sudden been compelled to spend time “friending” neighbors from my home town, classmates and even more distant aquaintances from high school. (Being more of a linkedin kind of gal, I admit to not spending a lot of time pursuing FaceBook connections in the past.)

We exchange a note, maybe post something on our “walls,” view photos…There’s no long-term investment of time or energy to touch base, and it is comforting to know that maybe I won’t lose track of these old friends again.

I like that this group of people who share a bond with me, albeit distant, is out there. I know that I’d be happy to help or support any of them if I could, and I think they would do the same for me.

L

No, these weren’t my classmates, but it is my high school!

Luckily, I am not in this flurry of networking activity because I “need” something from any of these contacts. (It’s really more of a nostalgia thing.)…Which leads me to connect this post to a relevant career topic!

With prices going up and salaries going down (and some jobs becoming fewer and further between)….

NOW is the time to enhance, re-build or create your network.

Networking is about relationships…Most of us have relationships that we’ve let fall by the wayside. Maybe a little revival isn’t a bad idea.

Using social networks – which may or may not lead to offline meetings – there’s no specific time committment, no small talk (really), no “what do I wear to go to that event.” Reaching out is as easy as a click of the mouse, some exchanged emails and touching base once in a while. FaceBook gives you everyone in your networks’ birthdate – consider sending a note to remember their special day.

Baby steps to online networking are okay – find some “friends,” see if there may be some potential revived relationships and nurture them.

Stay tuned for more on FaceBook for job hunting…

Looking for a job? Keppie Careers will help you every step of the way? Need a great resume? Take a look at our resume transformations!

Do You Need More Reasons to Enhance Your Online Profile?

Photo by Turbo

Because every “bunny’s” doing it?  I couldn’t resist the pun when I found this image on flikr…In all seriousness, I read yet another reason to update your linkedin profile and focus on your social network…

Yesterday, my cyber-friend, Chris Russel at Secrets of the Job Hunt, blogged about a recent survey developed by Robert Half International. An independent research firm interviewed 150 senior executives from the nation’s 1,000 largest companies.  They asked executives:

“Which of the following technology tools do you believe will be most useful in your firm’s recruiting efforts in the next three years?”

The responses:

Professional networking sites (such as Linkedin)………….62%
Social networking sites (such as Facebook or MySpace )……………….35%
Video resumes………………………..20%
Second Life…………………………..7%
None of these………………………..15%
Other/don’t know……………………. 10%
* Multiple responses were allowed.

(For the record, both Chris and I were surprised at the 20% figure for video resumes, as our experience is that they are not widely used.)

Max Messmer, chairman and CEO of Robert Half International and author of Job Hunting For Dummies, noted,

“Tried-and-true methods such as networking at industry events, submitting well-written resumes and cover letters and diligently following up with hiring managers are still essential to landing the ideal job…Combining personal and online networking offers the best of both worlds.”

I love to quote experts who agree with advice I’ve been giving for years!

Follow this link for tips to get your social network going.
For suggestions to improve your linkedin profile, click here.
Follow this link to read our advice regarding networking in general.

Keppie Careers will help you enhance your linkedin.com profile.  Email us at results@keppiecareers.com for more information about our high quality, affordable services. 

Is the Personal Professional?

Today, one of my “read daily” blog writers, Penelope Trunk, wrote about getting on Twitter and used it as a way to talk about doing something that scares you.

For those who don’t know, Twitter is a way to post updates about your daily activities so that your “followers” will know your every move. Some people use it to give details of their day. “Went to the store. No fresh chocolate croissants. Bummer.” You get the idea.

I actually started posting when I update my blog on Twitter. (Feel free to “follow” me. Don’t worry, I won’t let you know what I have for dinner or how many poopy diapers I change in a day!)

For me, Penelope’s post brought to mind an issue that is important for all professionals. Where do we draw the line between the personal and the professional? We already know that recruiters review FaceBook and “Google” potential employees to see if there is any “dirt” that would make them undesirable.

I met a woman this month who told me the story of a son’s friend (new college grad) who showed up for an interview at a big firm only to be shown all of the unflattering materials they had found about him online. They used it as an opportunity to let him know why they wouldn’t be following through with the interview.

Social media is here to stay, though. In fact, it becomes more and more necessary to understand and participate in it. (For example, if you’re not linkedin, you may be missing out on great professional opportunities.)

Where do we draw the line between the personal and the professional?

Keith Ferrazzi says something pertinent in his book, Never Eat Alone…

“Power, today comes from sharing information, not withholding it. More than ever, the lines demarcating the personal and the professional have blurred. We’re an open-source society, and that calls for open-source behavior.” (p.146)

It seems that Twitter and other social media encourage this openness and offer vehicles to link personal and professional interests. As “the personal is political,” maybe “the personal is professional.”

Something to think about…

Keppie Careers will help you use social media to your advantage. www.keppiecareers.com

Work Getting Lonely?

photo by mrhappy

Feeling lonely at work?  Work by yourself or from home and miss all of that great office banter?  The exchange of ideas?  The politics?

Keith Ferrazzi suggests seeking out a peer for support and camaraderie.  It’s a great idea to find a colleague who is in your field or a complementary field (a realtor and a mortgage broker is a classic example) to get together, shoot the breeze and share ideas.  I make a point to get together with other career coaches as much as possible.  There’s only so much online networking you can do before you want to actually speak to someone in person!

Another great idea is to find a mentor.  Coincidentally, the folks over at brazencareerist.com are highlighting how to get and keep a mentor.  Check out blogs by Caitlin Weaver and Ben Casnocha for thoughts on another way to network and avoid a lonely work life.  

Remember – it’s up to you to drive your own career bus. 

Don’t be lonely during your job hunt.  Keppie Careers is here to help.  www.keppiecareers.com

Thinking of Adding Linkedin Link to Your Resume?

Have you considered adding a hotlink to your linkedin profile on your resume or other job-search correspondence?  If so, keep these tips in mind:

• Make sure your linkedin and your resume match up 100%.  Sometimes, since it’s “just linkedin,” jobseekers are not as careful about dates and details as they would be on a resume.  You don’t want any discrepancies to raise red flags.
  
• Spend as much time making your linkedin profile perfect as you do your resume.  Neither  should have typos or careless errors.
  
• Enhance your linkedin profile.  Be sure to optimize your linkedin materials, as many recruiters source from that pool.
  
• Be aware that potential employers will use linkedin resources to find out about you.  Granted, this is true whether or not you offer the link, but if you have a profile and offer the link, be sure you don’t mind people following up with common connections without your knowledge.
  
• Be careful about what information you make public.  For example, if you’ve asked a lot of questions about job hunting, you may not want to make your list of questions public on your linkedin profile.

If you have a strong linkedin profile, solid connections to colleagues and employers and have spent time enhancing your linkedin image, you will be prepared to use linkedin as a job-hunting tool.

 

Keppie Careers will help you with your linkedin profile, your resume and coach you through every step of your job hunt.  www.keppiecareers.com.

 

Don’t Dread Working a Room – Revise Your Thinking for Career Success

It’s always a good time for a reminder of the importance of extending ourselves in order to meet job success – literally.  Jason Jacobsohn at Networking Insight recently suggested that networkers who dread a room full of strangers change their mindsets to take full advantage of the potentially beneficial contacts before them.  He suggests the following mindsets (commentary my own):

Mindset 1:  Room Full of Opportunity
Remember, all it takes is one great contact to get you on the way to where you want to go. If there is a room of people, every “Hello, my name is…” could turn into a possibility.  You may meet your next employer, business partner or spouse.  All you need to do is walk inside and introduce yourself.  No one is going to bite you.  Just do it! 

Mindset 2: Channel Fear into Energy
How many people do you know who LOVE to “work a room?”  Probably not many.  Most of us (even extroverts) don’t jump for joy at the idea of a room full of strangers.  A little nervous energy could be a good thing.  Don’t let fear paralyze your chances for job search success.

Mindset 3: Speaking Practice
If you’ve developed and practiced your elevator pitch, there’s no better place to use it than a room full of potential contacts.  This is just the opportunity you’ve been waiting for!

Mindset 4: Posture Practice
Jacobsohn reminds us to have good posture, a firm handshake, smiles and strong eye contact.

Mindset 5: Learning Opportunity
It is nice to sell yourself, but remember that you have a great opportunity to learn about other people in networking situations.  Think about how you can help them before trying to figure out what they can do for you. You don’t know enough to know what it is you don’t know.  (Trust me…This is true.)

Networking is a way to open those doors.  I’ve written about the importance of speaking to people you think can’t help you.  One way to break the ice in a networking situation is to find someone whom you are pretty sure isn’t a great contact.  Approach them, introduce yourself and try out your elevator pitch.  You’ll get great practice and you may be surprised to learn how the “cold lead” may become your best networking ally.

Keppie Careers can teach you how to network, write your resume, and get on the road to career success.  We encourage, enlighten and empower job seekers!  www.keppiecareers.com

Counter-intuitive Advice: Talk to People Who “Can’t Help You”

“You don’t know enough to know what it is you don’t know.”

Does that describe you?  I bet that it does about some things.  Hopefully, there are areas about which you can confidently say you know a lot, but for most of us, especially in our high tech, ever changing world, there is always more to learn.  How many are experts in everything?  I would challenge you to find someone who could give you good advice about anything you might ask.

As part of my work for Keppie Careers, I keep a close eye on career and resume trends by reading books, blogs and keeping in touch with my advisory board of professionals in an array of industries.  

When I’m not writing resumes, coaching, blogging and reading, in the spirit of ”practice what you preach,” I also frequently meet people for “informational interviews.” I attend Chamber of Commerce meetings, visit close-contact networking groups and seek out an array of networking opportunities.  It is amazing to me how our  need for networking (as entreuprenuers and as job seekers) has spawned a whole industry of people for whom networking is actually their business!

I’ve been to coffee with real estate professionals, a dentist, investment advisors, life coaches, travel professionals, vitamin sales people, photographers and a salesperson trainer, just to  name a few.  It never ceases to amaze me how much we have to share with each other, and the possible “touch points” between our businesses or our networks. 

Taking the time to meet these professionals offers me the opportunity to share information about my business, but more importantly, I have a chance to learn about programs, events and opportunities I might never have considered.  I also try to share something that will help them and offer to be a resource.

In a recession, it is even more important to expand our circles when job seeking. 

Some lessons:

Never underestimate the possibility for really interesting common ground.  Some of the meetings I’ve least felt like getting up at 6 a.m. to attend have been the most productive in terms of what I’ve learned.

Just because someone isn’t in your field doesn’t mean they don’t have useful information for you.  (Or you for them.) Our lives intersect in so many points.  Think of someone you consider least likely to be able to share good information with you for your search.  Meet for coffee.  You may be surprised!

Open your eyes to the opportunities!  Seek out places to meet new people.  Join an organization, a new health club or take a class.  Google “networking opportunities, (your city)” and see what comes up!  Then, don’t just attend, be an active participant.

I attended a great meeting last night.  It’s a networking group for women and is held at a home over dinner.  We all shared information about our businesses and there was time for chit-chat.  It was up to all of us to see how we could help each other.  I could have done my “elevator pitch,” listened to everyone else’s, and left.  That wouldn’t have been networking, though.  That would have been attending an event. 

I challenge you – find a new place to meet people and engage them.  You never know how you might be able to help each other.  Networking, or netweaving, is all about giving and getting.  I was a lot of fun for me to be able to connect several of the women at the event last night to other contacts in their fields, even though we had no obvious professional commonalities. 

Engage – ask questions…be able to explain who you are and what you do.  Don’t underestimate the value of every connection.  Everyone knows someone who knows someone who knows something.  Inserting yourself as part of the chain is a great step in the right direction!

Networking sounds too hard? Even if you are shy, you can learn how to be effective at networking!  Keppie Careers will help you.  Need a great resume?  Mock interview?  Contact Keppie Careers.  We advise, encourage and enlighten job seekers and offer a toolbox of practical tips and support.