I attended a networking meeting this week, and one of the participants talked about “netWEAVING,” the process of creating communities to help one another find solutions for problems.
This is not a new concept. An article by TechRepublic by Michael Sisco explains:
The term was coined by Bob Littell, a consultant who focuses on strategic marketing, product design, development, and implementation issues within the financial services industry. Rather than going to the “party” to learn what you can that might lead to new business, you attend with the intent of learning all you can from as many people as possible about their business, their needs, and their challenges. The objective is to try to help as many people as you can. The help or insight you provide may be putting them in touch with someone you know or sharing insight that can help the other person.
This approach, which is reciprocal by design, may be more comfortable for those who view networking in a negative way because it seems too much like “using people.” If you focus on going out to seek and share information, your return will be even greater!
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